Job description of the head of public relations (2023)

job descriptions

Director of Public Relationswork description


165Votes for the Head of Public Relations

The Director of Public Relations provides leadership and strategic planning in developing and coordinating public relations efforts, including press conferences, executive media training, and relevant communications with regional and national media.

Director of Public Relationshomework

To write an effective public relations director job description, begin by listing detailed duties, responsibilities, and expectations. We've included Public Relations Manager job description templates that you can modify and use.

Exemplary responsibilities for this position are:

Serve as the primary and dedicated liaison between the company and media representatives.

Cooperation with Brand Marketing & Communications in the development of external communication related to the company and its activities (press releases, media presentations, information sessions)

Leverage existing media relationships while building new contacts (long and short term, mainstream media, trade and blogs) and work to ensure positive media coverage for THE OUTNET.

Drafting statements and responding to media inquiries on behalf of THE OUTNET and relevant company spokespersons

Writing, editing and distribution of press releases and other relevant public relations materials depending on the season.

Forward all the key market specific fashion news online with the UK team

Act as ambassadors to all major US target media at appropriate levels.

Establish a reporting mechanism to inform sales and marketing management of all activities and coverage.

Monitor and report competitor activity and relevant industry trends, events and opportunities to the appropriate teams

Build strong relationships with all relevant US Brand PR.

Director of Public Relationsratings

Qualifications for a job description can include education, certification, and experience.

Licenses or certifications forDirector of Public Relations

Please list any licenses or certifications required for the position:CURV, P/SL, RCP

education forDirector of Public Relations

Usually, a job requires a certain level of education.

Employers hiring for the job of public relations manager would prefer their prospective employee to have a relevant title e.g.Bachelor and MasterInCommunication, Journalism, Public Relations, Marketing, Business/Administration, Business, Education, English, Management, Leadership

skills forDirector of Public Relations

Desired skills forDirector of Public Relationscontain:

Well-developed skills in establishing and maintaining relationships with traditional and digital media.

Main national commercial and consumer media

Digital image processing for the press

Photo Rights Issues and Procedures

screen and network

Relevant industry events

Your clients' brands

Practice AP-style journalism writing and editing and strong presentation skills.


Desired experience forDirector of Public Relationscontains:

Proven experience as a seasoned and versatile executive communicator.

Excellent communication skills, including strong editorial (writing, editing, proofreading) skills.

Strategic thinker and innovator with the ability to see emerging trends and the big picture, with the same ability to drive projects from conception to completion.

Excellent project management skills and ability to meet tight deadlines and juggle multiple priorities with flawless execution

The ability to work effectively with senior management, team members, and agency partners, as well as the ability to work well with employees at all levels, is critical.

12+ years of experience in communications with high-profile and dynamic companies, media organizations and/or government agencies

Director of Public Relationsexamples


Job description of the head of public relations

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF-Documento (.pdf).PDF
  • Image file (.png).PNG

Our growing company is seeking the position of Head of Public Relations. If you're looking for an exciting job, take a look at the qualifications list below.

Responsibilities of the Head of Public Relations

  • Work with the UK PR Manager and VP of Sales and Marketing to develop a PR strategy for the US markets.
  • Proactively build's reputation with the public and align all communications with corporate brand positioning.
  • Suggest ideas/initiatives to drive customer growth and brand awareness in US markets.
  • Developed a sales/customer recruitment program with relevant colleagues from the UK
  • Plan and manage an annual budget and help allocate US-specific resources.
  • Work with the UK sales and marketing management team to optimize the PR infrastructure in the US.
  • Develop a global PR roadmap while managing all US PR efforts in partnership with agency and marketing teams.
  • Define seasonal strategies to effectively present the brand's stories and products to the media.
  • Oversee editorial execution, including product preview, launch, sample trade, giveaways
  • Advice and management of regional teams in Europe, Asia and America

Public Relations Manager Qualification

  • Creative thinking and brainstorming: a key qualification for this role
  • Create a positive business impact through strong relationships, both internal and external.
  • Extremely well organized, methodical and efficient, with initiative and drive.
  • Proactive but critical of the validity and value of the opportunities we pursue
  • Proven leadership experience in the luxury fashion industry with a focus on corporate communications and events.
  • A combination of agency and in-house experience preferred


Job description of the head of public relations

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF-Documento (.pdf).PDF
  • Image file (.png).PNG

Our innovative and growing company is seeking experienced candidates for the position of Public Relations Manager. Thank you in advance for looking at the list of responsibilities and qualifications. We look forward to reviewing your CV.

Responsibilities of the Head of Public Relations

  • Identify and develop important alliances
  • Relationship management and scope of work of public relations agencies
  • Manage the PR budget
  • Collect material and support the development of public relations materials: cover letters, press releases, quotes, fact sheets
  • Develops and implements action plans for major events, including promotional plans, detailed event plans, guest lists, event management, VIP management
  • Acts as a business liaison between other WB companies and other Time Warner companies on behalf of Wizarding World of Harry Potter locations around the world.
  • Work with assigned business units to understand their strategic goals, then lead the creation and execution of strategic public relations plans and initiatives.
  • Manage corporate relations and drive results with public relations agencies
  • Manage day-to-day public relations efforts and drive public relations strategy and implementation, including agency management, external media interactions, press releases, and product placement decisions.
  • Participate in the development of the seasonal marketing strategy.

Public Relations Manager Qualification

  • 10 years of experience in public relations
  • Fashion experience required
  • Strong organizational skills, ability to work in a fast-paced environment.
  • BA/BS degree in Marketing, Communications, Public Relations or equivalent
  • Powerful interpersonal skills
  • Passionate and have an entrepreneurial mindset when building new businesses.


Job description of the head of public relations

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF-Documento (.pdf).PDF
  • Image file (.png).PNG

Our innovative and growing company is seeking experienced candidates for the position of Public Relations Manager. If you're looking for an exciting job, take a look at the qualifications list below.

Responsibilities of the Head of Public Relations

  • Manage special season preview events
  • Manage seasonal reports/rankings across all categories
  • Oversee the analysis of public relations activities, monitor coverage and proactively recommend strategies to take advantage of opportunities.
  • Strong cross-departmental communication with design, marketing, wholesale, retail, and e-commerce to support internal initiatives and events through communication and branding.
  • Work with the social media team to ensure calendar alignment and synergy.
  • Team leader, responsible for the direct management of the public relations coordinator and the public relations assistant
  • Women's Collection and Accessories
  • Purple Label and accessories for men
  • Responsible for media work and contacts in the main fashion and lifestyle outlets for women and men.
  • Support to the management of the fashion PR department. Strong interdepartmental communication with women and men design, accessory design, merchandising, PRC

Public Relations Manager Qualification

  • Deliver quality work to tight deadlines and ability to deal with pressure.
  • Strong written and verbal communication in English, Cantonese and Mandarin.
  • Deep understanding of story elements necessary to secure press.
  • Create positive business impact through strong internal and external relationships
  • Knowledge of the retail/fashion industry.
  • Proven ability to lead collaboratively among employees, vendors and outside consultants, board members


Job description of the head of public relations

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF-Documento (.pdf).PDF
  • Image file (.png).PNG

Our innovative and growing company is seeking a Public Relations Manager. If you're looking for an exciting job, take a look at the qualifications list below.

Responsibilities of the Head of Public Relations

  • Align closely with brand partners to ensure messaging is on point, sales managers, research and data in press communications, panels and conferences, customer communications and strategy, and general industry awareness.
  • Reports to the Vice President, Business Communications
  • Strategic advice to clients at executive level
  • Make sure internal and external stakeholders are aligned
  • Help manage, influence and negotiate scope of work with clients.
  • Promote the process of strategic planning of communications
  • Act as an effective advisor to senior clients and build long-term partnerships.
  • Stay ahead of trends in how companies communicate in different business environments and advise clients on where to focus their resources
  • Demonstrate a thorough understanding of enterprise business, B2B environments, cloud computing, and B2B security
  • Define the communication strategy for the company and various media/analyst targets (gaming, tech, business, consumer)

Public Relations Manager Qualification

  • At least 2 years of experience in public relations in an agency or company is required
  • 5-7 years of solid agency experience Bachelor's degree in Public Relations, Communications or related discipline
  • You must have strong public relations experience in the fashion industry.
  • Strong written communication, negotiation and relationship building skills.
  • Must be able to work with multiple internal and external business partners.
  • Previous experience in leadership and team management is required


Job description of the head of public relations

Job Description Example


  • Microsoft Word (.docx).DOCX
  • PDF-Documento (.pdf).PDF
  • Image file (.png).PNG

Our company is hiring a Public Relations Manager. If you're looking for an exciting job, take a look at the qualifications list below.

Responsibilities of the Head of Public Relations

  • Ensure integration between other disciplines: social media, digital marketing, partner marketing
  • Define messages that help shape the company's reputation within the category.
  • Develop and implement a strategic communication plan to promote brand identity.
  • Manage major directory listings and submissions, identify appropriate ways to deliver promotional information to the media
  • Corporate Communications: Work in partnership with strategic business functions (RI, distribution law, human resources) and delivery units to create, deliver, and manage official corporate communications (revenue, M&A) and channels (web, social).
  • Develop a strong media relationship with partners in the tourism industry.
  • Complete all required application documents (Grand Prix du Tourisme, Fideides)
  • He is proactive and creative in identifying and developing integrated public relations and social media programs that capitalize on unique and newsworthy stories and seize unexpected opportunities as they arise.
  • Participates in media relations by actively maintaining professional relationships with local and regional media and influencers who benefit the hotel and the company as a whole.
  • It plays a key role in reputation management.

Public Relations Manager Qualification

  • Bachelor's or Bachelor's degree required, major in marketing, communications or public relations preferred
  • A minimum of 10 years of experience with increasing responsibility in public relations is required.
  • Previous exposure or prior work experience in public relations, communications and advertising related to consumer goods (entertainment) and themed entertainment (theme parks, traveling shows, exhibits, etc.) is preferred.
  • Marketing/Public Relations background or experience required
  • Must be an independent thinker.
  • Proven leadership and crisis management skills are required.

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