Social media jobs and salaries (2023)

Let's face it: there are tons of social media job titles out there. They range from standard roles like social media manager to more unique positions like "community wizard" and "social media addict" (yes they are real).

Sometimes it can be really confusing to distinguish job titles from social media. For example, what is the difference between a social media strategist and a social media specialist? How about a social media manager versus a community manager?

To make your life a little easier, we set out to define 10 of the most well-known (but often misunderstood) social media headlines.

We'll also talk about what each job entails and what makes it unique.

We've also put together a ton of information about average salaries for social media jobs for you:

So here are 10 of the top social media and digital marketing job titles and what they really mean.

If you work with social media, you might be interested in reading theseBest times to post on social media.

1. What is a social media manager?

Social media manager is probably the most common job title among social media professionals, and it changes all the time.

In many organizations it is used as a general term to describe anyone who works with social media.

This may make sense if you work for a small company where only one person is responsible for social media, but if you work for a medium or large company it's not clear.

So what exactly defines the role of a social media manager?

Job Description Social Media Manager:

Social media managers are strategic in nature.

They create and execute an organization's social media strategy. Your goals are likely focused on increasing brand awareness, driving traffic to your organization's domain, andNurture leads and sales.

You will be responsible for representing your company's brand on social media and developing social media campaigns.

In smaller organizations, they may also be responsible for more day-to-day tasks, e.g. B. writing social copy, answering questions from followers and replying to comments on their social channels.

The role is often flexible and requires social media managers to fill many roles.

Average Annual Social Media Manager Salary: $50,473*

While social media managers are likely to make social media strategy an important part of their role, social media strategists make it their top priority.

In larger companies, this can be a somewhat minor role, assisting the social media manager in planning and executing the social media strategy.

Job Description of Social Media Strategist:

More broadly, they plan an organization's strategy around marketing, advertising, andFind potential customers through social media.

You probably willAuditsto identify the strengths and weaknesses of your company's social media strategy and then use that information to improve future posts and campaigns.

They may be responsible for promoting events, contests or new products on their organization's social channels. They also analyze the performance of their content to measure social ROI and report to marketing executives.

Average annual salary for a social media strategist: $50,473*

Average Annual Salary for Senior Social Media Strategist: $63,325*

In theory, this position is younger and more specialized than a social media strategist or social media manager. In practice, however, your day-to-day tasks will likely overlap.

In larger companies with more developed social media teams, social media specialists focus more on day-to-day operations than social media strategists, although they can also help with social audits and strategy.

Job Description Social Media Specialist:

Social media specialists primarily take care of the implementation. You will write content for social media, reply to messages and comments, and stay abreast of the top social media trends.

Often they will connect with key influencers in your industry to spread your brand message and make valuable connections.

In addition, track and analyze themSocial-Media-KPIsand check the ROI. In addition, they post and promote content on social media and usually plan it in advance using a content calendar.

Average annual salary for social media specialists: $48,299*

Community manager is another job title that is often confused with a social media manager. In many cases, their responsibilities overlap.

In fact, in many small businesses, community management is part of the job of a social media manager.tasks.

However, when you work for an organization large enough to fill both roles, community managers are more focused on growing and nurturing a brand's online community of followers than making leads and sales directly through social media support financially.

Job Description Community Manager:

Community managers create, nurture, and improve communities built around a brand.

Part of his everyday lifeFacilitate and moderate conversationsabout your company's products or services on social media. They typically engage with community members through direct messages and social media comments to live up to their brand voice and values.

They also follow the latest social media trends and monitor the conversations happening in their communities. To streamline this process, community managers often use social listening solutions like ours.

Average Annual Community Manager Salary: $46,333*

Now we come to some common positions, more bordering on social networks. By this we mean they involve or depend on social media, but their role also extends beyond the confines of Facebook and Twitter.

Brand ambassadors, like social media managers, are often used as a catch-all term for everyone who champions a brandfamous influencersto employees who repost an organization's content on social media.

However, we are talking about brand ambassadors here in the sense of a paid position that involves promoting a brand.

Job Description Brand Ambassador:

Basically, brand ambassadors set inhuman face of a brand. They represent the brand in person at events and online through their personal social media accounts. They often have a large following on social media and are influential people in their communities.

They increase brand awareness through word of mouth and product promotion.

For example, if they work for a soda brand, they can give away free samples at a music festival, post photos of themselves with the soda on their social media accounts, or tell their friends and family about the drink.

Additional responsibilities of brand ambassadors may include creating and sharing content about a brand, demonstrating a brand's products, or providing feedback on a new branded product or service.

Average annual salary for Brand Ambassador: $32,151*

Brand managers may or may not be directly involved in their company's social media strategy, but social media is definitely tied to their role.

Brand managers, as the name suggests, manage the perception of a brand in the marketplace.

This is a senior management position that works with marketers, advertisers, researchers and product developers to ensure all new products and campaigns are consistent with your brand's voice, image and values.

Larger organizations may split this role into a digital brand manager and a more traditional brand manager role, with the former just managing the brand's online presence and the latter dealing with how its brand is perceived in the world.

Brand manager job description:

Brand managers oversee every step of the consumer experience with their brand.

They begin by consulting with product developers and researchers on the design and writing of new products to ensure those products are on-brand.

They then oversee the creation of advertising campaigns centered around the products to ensure the messages and imagery match their brand's style and tone.

When it comes to social media, brand managers consult with their social media team to ensure all copywriting and social media campaigns align with the company's overall brand voice. You can also use tools like social listening softwaremonitor conversationshappening around your brand.

Average Annual Brand Manager Salary: $89,823*

A company's Chief Marketing Officer (CMO) is the Master of Marketing, the Head of Brand, the President of Product... in other words, they're a big deal.

As aStart with Suite CYou report directly to the CEO. The areas they oversee typically include brand management, marketing, product development, pricing, customer service, sales, communications and product distribution.

Because social media jobs often straddle the lines between marketing, communications, and customer service, they're probably the highest-ranking individuals reporting to the social media team at many companies.

We encourage all social media pros out there to stay on the bright side.

Job Description Marketing Manager:

As mentioned above, the CMO oversees everything related to the sale of a company's products and services. His role is broad and requires both creative and analytical thinking.

You will plan, develop and collaborate with different teams to execute new marketing and advertising campaigns. They also coordinate all of the above teams and oversee the design of new products and announcements.

Additionally, they conduct advanced market research to make key budgeting, pricing, and distribution decisions.

Ultimately, the CMO is also likely to decide an organization's social media budget, so he's the one who needs to convince the social media team of the value of social media.

Average Annual Marketing Director Salary: $173,814*

A creative director is the director of the artistic side of marketing. While a CMO is likely to be more concerned with finance and operations, creative directors have a cohesive vision for design and messaging to sell a product or service.

You are typically one of the top roles in an advertising agency or a senior member of the marketing department reporting directly to the CMO.

Creative Director job description:

As the creative leader of an organization, the creative director works with designers, artists, salespeople, marketers, and copywriters to plan and execute advertising campaigns.

They typically introduce key concepts and themes for advertising campaigns, and then guide and approve the work of designers and copywriters along the way. Additionally, they must keep up with the latest trends in design, advertising, and marketing to keep their creative work fresh and relevant.

In addition, they lead creative teams and develop creative guidelines for their department. In most companies, they act as an intermediary between creatives and marketers when it comes to planning advertising campaigns.

Because social media is an important part of any modern advertising campaign, creative directors also have the final say over the design and copy of the social media ads an organization runs. So while a CMO can control the budget for social media advertising, the creative director oversees the ads himself.

Average Annual Creative Director Salary: $126,637*

While not as senior as the CMO, the Digital Marketing Manager is a senior position in the marketing department.

As the title suggests, they focus on online marketing rather than traditional marketing channels. This requires a variety of skills, from creative to analytical.

Digital Marketing Managers oversee all aspects of internet-based marketing, including content, email, social media, mobile apps, and SEO. This means they are right above content marketing managers and social media managers.

Digital Marketing Manager Job Description:

As the ultimate managers of online marketing, digital marketing managers design and designImplementation of digital marketing strategies. They come up with ideas for new online marketing campaigns, then coordinate with their teams to implement and manage them while tracking their performance.

Your goals will depend on the overall direction of the business, but could include increasing brand awareness online, increasing web traffic to your domain, or moregain new perspectives.

When it comes to execution, they launch campaigns via email, social media, blogs, mobile apps, and pretty much every other digital channel at their disposal.

Digital marketing managers are in control of the marketing aspect of a company's social media strategy.

After all, behind every advertising campaign that social media managers launch, there is likely a digital marketing manager.

Median Annual Digital Marketing Manager Salary: $69,755*

A content strategist is a high-level position in the marketing department. They have skills in building audiences using SEO strategies, content creation and advertising, ensuring the brand's voice remains consistent across platforms.

Job Description Content Strategist:

A content strategist takes care of all brand content strategies. Their primary role is to build brand loyalty, nurture the existing audience base and attract new ones, thereby increasing the organization's sales and profitability.

They perform tasks such as editing and updating content, monitoring content marketing campaigns, and data analysis.

They also conduct content reviews to identify new content ideas, conduct keyword research for SEO, manage editorial calendars, manage budgets, and stay abreast of current market trends.

Average Annual Content Strategist Salary: $70,175*

Content managers, well, they manage content. They are responsible for an organization's content flow, from blog posts to videos to webinars.

They typically work with digital marketing managers, brand managers, creative directors, and CMOs to create appropriate content for distribution to various channels.

They also plan and execute the content strategy in collaboration with the rest of the company's content marketing team.

Job Description Content Manager:

Content managers evaluate and plan what type of content their team should create, publish, and distribute.

They assign tasks to content creators who create blogs, videos, eBooks, and other content relevant to their brand. The content manager then edits and approves this content.

In many cases, they will likely produce quite a bit of content themselves. They also maintain a company's content resources. For example, they can publish, update, clean, and improve their organization's blog.

When it comes to social media, content managers see it as one of several powerful channels for content distribution.

You can help a social media team to write copy to promote their content and publish it on different social networks.

Along with networking, paid content promotion, email newsletters, and SEO, social media is one of the best tools content managers have to view and share their organization's content.

Median Annual Content Manager Salary: $56,779*

*Note: Average salary figures were extractedglass door. Salary data is in USD and is based on the average salary for US employees.

Bonus: Stupid Creative Social Media Job Titles (That Actually Exist)

If you've made it this far, we've got a gift for you. These are 10 actual job titles that have been used for social media professionals.

Would you rather be a social media ninja, a rock star or a tsar? As funny as these social media job titles are, they definitely don't make it any easier to explain exactly what you do to your mom.

• idea inventor
• tweeter
• Social-Media-Zar
• crazy social media
• Social-Media-Ninjas
• Social-Media-Rockstar
• Are you addicted to social media?
• Social media expert
• supreme shepherd of the people
• happy public maker
• community worker

Say what you will about the top pastors and creators of public happiness, you must give these social media job titles some credit for their creativity.

And if you work in a field related to social media or digital marketing, you should be up to date with the latest trends. That's why we wrote this incredible guide to the top changes people working in social media should be watching this year.