What salaries can you earn from a marketing diploma? (2023)



Which salaries can you win with a marketing title?

Written by Coursera • updated in

How much you can earn with a marketing studies depends on some factors, including your experience, industry and your location, and you experience more about how a marketing studies can increase your earning opportunities.

What salaries can you earn from a marketing diploma? (1)

UN -Marketing -Turncan sometimes make a big difference for your earnings potential.The salaries differ depending on the function, but US graduates with ADiplomaIn marketing, he won an average annual salary of $ 54,500 in 2020 [1Compare this with $ 40,000 for those with an associate degree in marketing.

If you consider that most marketing jobs require a bachelor's degree, the acquisition of their bachelor's degree in marketing has the potential to open new career paths in this popular area by courses in basic marketing subjects such as business, business and finance,Communication, media and advertising can create a rich basis for your marketing career and develop a more imaginative and transferable set.

Description of the marketing content

The amount you can receive with a marketing title depends on some factors, including your experience, your industry and your location.Let us see how salaries vary in each of these categories.

Marketing salaries from experience

Entry jobs in marketingIn general, you require a conclusion in a related topic, such as marketing, communication or companies as well as one or three years of experience.Every internship or part -time roller that you have can count for experience.

Typical salaries for entry marketing work:

  • Event -Marketing -Assistent: $ 37.225

  • Marketingassistent: $ 43.817

  • Coordinator for social networks: 43,749 US dollars

  • Product marketing assistant: $ 43,817

All GLASSDOOR data data (November 2021)

Marketing work with a medium levelThey usually require at least three years of experience. At this point in your career, you probably also need a portfolio (for creative roles) or proof of the positive impact you've had in your previous positions.

Typical salaries for medium -sized marketing work:

  • Social Network Manager: $ 55.117

  • Editor: $ 58,658

  • Market research analyst: $ 60,280

  • Senior SEO Manager: 93,523 USD

    (Video) MARKETING DEGREE - is it worth it? | best & worst jobs, salaries, what to expect, classes

All salary data from Glassdoor (November 2021)

Measure his influence

To quantify your effect, use numbers to illustrate what you have done successfully in your previous job.Perhaps, for example, you have increased the engagement on your company's social media platforms or contributed to improving the page views of your blog, your company or campaigns, led to higher sales ratesShowIts value helps tell a greater story.

Marketing work at the management levelYou can take more time to get.Higher responsibility such as management or leadership.

Typical salaries for marketing work at the management level:

  • Director de Marketing: $ 176.984

  • Creative director: $ 126,082

  • Market research director: $ 125,750

  • Communications Director: $ 155,757

All GLASSDOOR data data (November 2021)

(Video) How To Get A High Salary Marketing Job (Guaranteed)

You are currently on film 1

Marketing salaries according to industry

One of the biggest advantages for marketing is the fact that it is not limited to a certain industry.Companies from everywhere need effective sellers who can arouse interest and enthusiasm for their products and services.

This versatility allows marketers to increase their pay as they move into higher-paying industries. For example, the median salary of a marketing manager in the US in 2020 was $141,490 [2], but a technology marketing manager earned an average of $ 171,020 [[[[[3].According to US Labor Statistics Office, marketing managers also gain more in advertising and public relations, research and development as well as cable and subscription services.3]

Marketinggehalt von Location

It is not surprising that marketing salaries are usually the highest where living costs are highest.Cities in which marketing managers earn most include [4]

  • San José, Ca

  • New York, NY

  • Boulder, co

  • Bridgeport, CT


If you are interested in obtaining more information on spell marketing salaries for your area, you can use job search sites, such as in Der Tat Glassdoor, or salary sites, such as Payscale and Galary.com, to find out what your state is and perhapsSeine Stadt.

Continue reading:What does a marketing manager do?A guide

Work perspective for marketing

Marketing has great demand, but some sectors may be more lucrative than others.Many thanks to the increase in electronic trade and digital marketing, there is a growing demand for digital skills [5] Include some of the highest digital marketing works of the entry level [6]

  • Email marketing specialist: $ 54,456

  • Specialist for digital marketing: $ 50,284

  • Digital graphic designer: 49,065 US dollars

  • Content specialist: $ 48,975

  • SEO specialist: 46,330 US dollars

  • Specialist for social networks: 45,274 US dollars

For medium -sized marketing race ,,Advertising manager, advertising campaigns and marketingare ready to grow by 9 percent in the next ten years [2], Then whatMarket research analystsThey are at speed to grow by 22 percent [7], which can translate more options and more competitive wages.

If you work in your marketing title, you can make specialized marketing courses or optional subjects that concentrate on newer marketing sectors to help you prepare more demanding marketing careers and increase your income potential over time.

Continue reading:What can you do with a marketing title?11 work paths

How to increase your marketing content

If you wonder how you can use your marketing degree for a higher salary, there are a number of options that you can explore.

Strengthen your technological skills.

Thanks to emerging markets, new technologies and changing customer needs, marketing is a dynamic landscape that is constantly evolving. You can stay current by acquiring new technological skills related to your current or future career goals. For example, marketing managers might want to refresh their customer relationship management (CRM) programs, while email marketing managers might want to stay current with the latest cross-platform email marketing services like Mailchimp and Constant Contact.

If you are not sure where to start, a look at the "Required" section in job advertisements can help to point out areas that you have to learn or strengthen.

(Video) Digital Marketing Salary: How Much Can You Earn? Why you need to get started with digital marketing

Grow your network.

Communication is an important skill in marketing and you need to think about working on this for your own benefit. Networking with more members of your team or in-kind vendors from other informational interviewing companies can help make connections that they may one day come in handy when a more advanced role is opened up.

Get certified or take additional courses.

If you want to go to a new marketing sector, take courses or receive a professional certificate, you can provide the knowledge basis you need for the transition.The same resources can also help you skills that you need to take on more responsibility.

Learn practical skills from leading industry experts in the metaSocial Media MarketingÖMarketinganalyseProfessional certificates in Coursera.

Find an advanced title

Some marketing jobs at medium level and many require or recommend a higher degree, for example a master's degree.The difference in income can be significant.While US graduates with a bachelor's degree in marketing earned an average of $ 54,500, well-deserved graduates with a master's degree in marketing earned $ 71,000 [1] This number increases significantly with an advanced business title such as MBA, which often includes marketing as a specialization.MBA graduates in the United States deserved an average salary of $ 115,000 in 2021 [8]

Other marketing career opportunities

When you get your Marketing title, don't limit it to one Marketing race. You can take that education to others, thanks to the foundational courses in business, sales, advertising, communication, and even customer behavior that they must be exposed to Apply areas. With a Marketing title, you can have a business analyst, sales rep, or internal communications specialist, to name just a few.

Thanks to the transferable skills that a marketing title transmits, you can also use what you have learned, how you communicate, how you plan, how to stay organized, to other professional careers.

Next Steps

ExploreBSC in Marketing der University of Londonthat combines basic marketing training with the development of practical skills.Or if a bachelor's degree does not match your career plans, explore specialized marketing areas with professional certificates such as ZÖMarketing in social networks.

What salaries can you earn from a marketing diploma? (3)

Professional certificate

Google Digital Marketing & E-Commerce

This is her way to a career in digital marketing.In this program you will learn sought -after skills that you can make ready for your job in less than 6 months.No conclusion or no experience required.


(9.063 qualifications)

238,751 already registered

Beginner level

Learn more

Average time: 6 months (s)

Learn at your own pace

Skills you build:

Marketing, Electronic Commerce, Visualization Advertising, Email Marketing, Search Engine Optimization (SEO), Customer Retention, Marketing Analysis, Customer Scope, Website Structure, Customer Awareness, Google, Motors Marketing Search, Social Media Participation, Social Network Analysis, Social Brand, E - Mail Writing, Email List Segmentation, Email Marketing Strategy, Email Marketing Analysis, Contact Management, Digital Marketing KPI, Spreadsheet Management, Presentation to Interested Parties, Planning and Media Strategies, Satisfaction and Delivery, Electronic Commerce Platforms , Strategy for e-commerce, seasonality, preparation for preparation, preparation for work, customer relationship management (CRM), portfolio preparation, optimization of e-commerce business, loyalty of the customer's construction

What salaries can you earn from a marketing diploma? (4)

Professional certificate

Marketing in social networks

Talk your career as a social media seller.CREES skills skills for a career on request and receive a META registration information.No earlier title or experience is required to start.


(12,890 qualifications)

167.249 already registered

Beginner level

Learn more

(Video) HOW MUCH DOES A DIGITAL MARKETER MAKE? - Digital Marketing Salaries in US & Canada

Average time: 7 months (s)

Learn at your own pace

Skills you build:

Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, Content Marketing, Marketing, Social Media Marketing Strategy, Content Development, Content Management, Marketing Content Development, Campaign Management, Advertising Management, Meta Manager Ads, Meta Advertising, Marketing Optimization, Digital analysis, marketing strategy, communication, announcement manager


  • Marketing race: Explore 6 areas

  • This is how you get your first job: a guide

  • 8 questions and answers from the joint marketing interview

  • How to become a social network manager

Article sources

1. National Association of universities and employers."Born salary survey, https://www.wpi.edu/sites/default/files/inline-image/offices/career-development-center/2020-nace-salary-survey-winter.pdf."Zugriff am 5. November 2021.

2nd Office for Work Statistics of the United States."Advertising manager, advertising campaigns and marketing, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1."Zugriff am 5. November 2021.

3rd Office for Work Statistics of the United States."Employment and professional salaries, May 2020, https://www.bls.gov/oes/current/oes112021.htm ”.Access on November 5, 2021.

4. US messages."How much does a marketing manager win?, https://money.usnews.com/careers/best-jobs/marketing-manager/salary ". Access on November 4, 2021.

5. Marketingwoche. "The sharp increased demand for sellers with digital skills, https://www.marketingweek.com/step-rise-demand-markers-digital/ ". Access on November 4, 2021.

6. LinkedIn. "The most important marketing skills that were asked, https://business.linkedin.com/content/me/business/en-us/marketing-solutions/cx/2021/images/pdfs/linkedin_topmarketingskills_infographic.pdf ".Access on November 5, 2021.

7. Engineer of Columbia University."The 6 digital marketing works with a higher entrance level, https://bootcamp.cvn.columbia.edu/blog/entry-level-digital-marketing-jobs-highest-paying-nyc/ ". Accessed November 10, 2021.

8. Admission council for postgraduate management."Postgraduate -Management -Talent Demand, https://www.gmac.com/-"Zugriff am 9. November 2021.

Written by Coursera • updated in

This content was only made available for informative purposes.The students are recommended to carry out additional research to ensure that courses and other login information meet their personal, professional and financial goals.

(Video) Digital Marketing Salaries, What to Expect as an Entry Level Digital Marketer?


How much can I get paid for marketing? ›

In the United States, entry-level marketing jobs pay an average of $40,000 per year or $20.51 per hour. The lowest entry-level salaries start at $30,076 per year.

What is a good starting salary out of college marketing? ›

$36,109 is the 25th percentile. Salaries below this are outliers. $52,700 is the 75th percentile.

Can you make good money with a marketing degree? ›

Not only does marketing offer a huge variety of opportunities—if you're willing to put in the work and make your way into senior positions, there are also a lot of high-paying opportunities. Let's take a look at eight high-paying roles in marketing that can help you build a successful (and lucrative!) career.

What jobs make the most money with a marketing degree? ›

What are the Highest Paying Marketing Jobs?
  • Corporate Communications Director. ...
  • Marketing Research Director. ...
  • Director of Email Marketing. ...
  • Director of Digital Marketing. ...
  • Content Marketing Director. ...
  • Demand Generation Manager. ...
  • Brand Marketing Manager.
Oct 21, 2022

What is the monthly salary in marketing? ›

Average salary for a Sales & Marketing in India is 3 Lakhs per year (₹25.0k per month).

How do marketing get paid? ›

A retainer means the client pays the agency a fixed amount every month, quarter, or year to manage their marketing efforts. This fee is the equivalent of paying a consultant or a business coach on a monthly basis to help you with your business, etc.

What entry level job pays the most? ›

25 High-Paying Entry-Level Jobs To Consider In 2023
  1. Financial Analyst. A financial analyst is someone who helps companies understand their current financial situation. ...
  2. Social Media Specialist. ...
  3. HR Specialist. ...
  4. Copywriter. ...
  5. Real Estate Agent. ...
  6. Sales Representative. ...
  7. Executive Assistant. ...
  8. IT Specialist.
Jan 1, 2023

Can I make 6 figures with marketing degree? ›

Yes! If you are an experienced, full-time marketing professional with skills that are in demand, there is no reason that you can't make a six-figure income in the US market as an independent consultant.

Are marketing courses worth it? ›

Entrepreneurs with marketing degrees are able to effectively brand their business, promote their products and services, and reach the right customers. Undergraduate degrees in marketing also provide a broad-base of business knowledge, which often includes a business core of accounting, finance and management.

What company pays the most for marketing? ›

The Redwood City, Calif. -based computer technology giant, Oracle, pays its marketing associates $136,200, while software firm Symantec pays them $136,128. Elsewhere on the list: Apple, Microsoft, and Cisco Systems. Marketing professionals at these firms earn more than $125,000 a year, on average.

Is working in marketing worth it? ›

And being able to navigate the complicated world of modern online applications and platforms is a highly regarded skill. So, if you're looking for a change (or fresh start) into a career that provides opportunity for growth and success, Marketing is definitely worth consideration.

Which marketing degree is best? ›

The Bachelor's Degree in Marketing

The Bachelor's in Marketing is viewed by many as the best entry-level degree for those seeking a progressive career in the field. This four-year program consists of "the basics" and offers coursework specific to marketing and business.

How hard is a marketing degree? ›

This is a major for those who are natural leaders, who are skilled in persuading people, and who have outgoing personalities. They also have to be competitive, outgoing, and creative to be able to succeed in this business after they graduate. Marketing is among the most difficult majors.

What is a very good monthly salary? ›

What is a good salary for India? Ans. A decent earning and average salary in India is around INR 3 LPA. If you earn up to INR 25K in a month, you earn a decent salary.

What are US Marketing salaries? ›

The national average salary for a Marketing is $78,931 in United States. Filter by location to see Marketing salaries in your area. Salary estimates are based on 253 salaries submitted anonymously to Glassdoor by Marketing employees.

What is basic salary and monthly salary? ›

Basic salary is the amount that the employee takes home after all the necessary deduction and additions. While net salary is the amount less than gross pay. This is calculated by adding basic salary, HRA, DA, medical and other allowances and excluding all the mandatory and voluntary deductions.

What is the lowest paying job ever? ›

25 of the Lowest Paying Jobs
  • Food-Preparation Workers. ...
  • Gambling Dealers. ...
  • Gambling Change Persons and Booth Cashiers. ...
  • Parking Lot Attendants. ...
  • Non-Farm Animal Caretakers. ...
  • Maids and Housekeepers. ...
  • Entertainment Attendants and Related Workers. ...
  • Shoe Machine Operators and Tenders.
Dec 3, 2022

What is the easiest job to get that pays a lot? ›

21 Easy Jobs That Pay Well
  • Personal shopper. Average Annual Salary: $49,000. ...
  • Insurance specialist. Average Annual Salary: $33,000. ...
  • Personal trainer. Average Annual Salary: $38,000. ...
  • Massage therapist. Average Annual Salary: $38,000. ...
  • Graphic designer. ...
  • Flight attendant. ...
  • Electrician. ...
  • Freelance photographer.
Jan 23, 2023

What low skill job pays the most? ›

High-paying unskilled jobs
  • Sales Representative.
  • Administrative assistant.
  • Delivery driver.
  • Construction worker.
  • Tax preparer.
  • Property manager.
  • Flight attendant.
  • Claims adjuster.
Jan 29, 2021

Can I make 100K in marketing? ›

Yes, you can make $100,000 per year as a marketing consultant. The chances of earning over $100k for a marketing consultant are actually pretty good because the highest-paid marketing consultant positions typically pay at least $112,000 per year. The average annual salary is $67,448 for marketing consultant jobs.

Is marketing a high paying field? ›

Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

What pays more marketing or finance? ›

MBA in Marketing shows slightly better salary trends as compared to MBA in Finance. The average salary in India is Rs. 7.5 LPA for Marketing and Rs. 7 LPA for Finance.

What can I do with a diploma in digital marketing? ›

  • Digital Marketing Coordinator.
  • Social Media Designer.
  • Social Media Marketer.
  • Digital Marketing Assistant.

Do you do a lot of math in marketing? ›

There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.

Is it worth doing diploma in digital marketing? ›

Your earning potential as a digital marketer is high. It is one of the top ten earning jobs that doesn't require a degree. Every certification that you include on your résumé bolsters your ability to demand a higher wage and gives you the confidence to know that you deserve it.

What type of marketing is most in demand? ›

7 In-Demand Digital Marketing Skills in 2023
  • Content. ...
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) ...
  • Video Marketing. ...
  • Social Media Marketing. ...
  • Data and Analytics. ...
  • Conversion Rate Optimization (CRO) ...
  • Marketing Automation. ...
  • Become a Digital Marketer.
Nov 17, 2022

What do people in marketing do? ›

Marketers are responsible for promoting a company and the product and services it sells. People who work in marketing typically organize and implement both inbound and outbound promotional campaigns that raise awareness of a brand and use marketing tactics to convince consumers to make a purchase from a company.

What is the fastest growing career in marketing? ›

Professional digital marketer that has intiminate knowledge of SEO and SEM. Professional writer that specializes in persuasive copy. Profession where someone manages a company's social media presence on platforms like Facebook, Twitter and Instagram.

Is it hard to get a job in marketing? ›

Is Marketing Hard To Get Into? Marketing is a field that can be difficult to break into because it requires a lot of skills and knowledge that you may not have yet. But if you're willing to put in the time and effort, it's also one of the most rewarding careers.

Is marketing a stressful job? ›

According to the study of the Workfront, one in four marketing professionals said that they experience high stress on a daily basis. 71 per cent of the marketers claimed that they experience the feeling of burning out while 66 per cent said that they are expecting an increase in the stress level in the near future.

Is marketing a stable job? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

How many years do you study marketing? ›

While most bachelor's degree programs require four years of full-time study, how long it takes to earn a marketing degree online varies. Some students take four years, while others finish their degrees sooner by choosing an accelerated program or make slower but steady progress studying part-time.

Is marketing a high demand job? ›

Is there a demand for Digital Marketers? With 860,000 job openings, Digital Marketing Specialist is among the top 10 most in-demand jobs, as per LinkedIn. You need to have experiences in digital marketing fields, such as social media, content strategy, SEO, and more.

What is a marketing degree called? ›

It takes an average of four to five years to graduate with a Bachelor's in Science in Marketing (BS), Science in Business Marketing (BSB), or a Bachelor's in Business Administration with a concentration in marketing (BBA).

What is the easiest degree to get? ›

The 16 Easiest College Majors – 2023 Rankings
  • Psychology.
  • Criminal Justice.
  • English.
  • Education.
  • Religious Studies.
  • Social Work.
  • Sociology.
  • Communications.
Nov 1, 2022

Is a marketing degree a BA or BS? ›

Is a Marketing Degree a BA or BS? Marketing majors can earn a BA or a BS in marketing, depending on their school and program. Typically, a BA includes more foreign language, humanities, and social science courses, while a BS includes more math and natural science courses.

Why should I study marketing? ›

Marketing studies gives a unique competitive advantage: You can learn how to promote yourself and your work. After all, marketing studies helps you understand the true meaning of value: The value of the product and the value of the person or brand that delivers said product.

Can you make 7 figures in marketing? ›

Being a good marketer means also exercising the leadership skills of hiring, recruiting and retaining employees. Eventually, a successful marketer and leader can make seven figures.

Is marketing worth paying for? ›

Revenue Generation

The most critical and important reason marketing is worth the investment is that it helps bring in dollars for your business. Your company is not just a field of dreams; just because you've set it up doesn't mean customers just start to come.

How can I spend $1000 in marketing? ›

7 Ways to Stretch a $1,000 Marketing Budget
  1. Invest in content. Content is one of the best marketing investments you can make for two strong reasons. ...
  2. Create a press release. ...
  3. Rely on low-cost PPC ads. ...
  4. Republish social media posts. ...
  5. Try email marketing. ...
  6. Start a contest. ...
  7. Build your search rankings.

How to make $75 000 a year? ›

Jobs that pay $75k a year
  1. Network administrator. National average salary: $72,738 per year. ...
  2. Broker. National average salary: $73,325 per year. ...
  3. Quality assurance manager. National average salary: $75,437 per year. ...
  4. Industrial engineer. ...
  5. Junior software engineer. ...
  6. Digital asset manager. ...
  7. Petroleum engineer. ...
  8. Audiologist.
Mar 31, 2021

What is the 10 rule in marketing? ›

The 70:20:10 rule in content marketing

20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

How much is a 1 figure salary? ›

A singular figure is typically considered to be one digit. For instance, 0,1,2,3,4,5,6,7,8 and 9 are figures. For example, a three-digit income would be less than $999 per year. A four-digit income would be less than $9,999 per year.

Which marketing is best for money? ›

Affiliate Marketing is the best way to convert your Website traffic into passive income. You require to promote and sell other brand names' products and services to make repeating commission and payment.

Which pays better sales or marketing? ›

Sales and marketing typically have equal pay, but salespeople have higher opportunities to make more. This is because sales positions usually have a higher potential to earn commission and bonuses than marketing goals.

Is it worth studying a marketing degree? ›

Entrepreneurs with marketing degrees are able to effectively brand their business, promote their products and services, and reach the right customers. Undergraduate degrees in marketing also provide a broad-base of business knowledge, which often includes a business core of accounting, finance and management.

How much should you spend on marketing per month? ›

In the simplest terms, your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing. For B2C companies, the proportion is often higher—between 5 and 10%.

How do you ask for money in marketing? ›

You Can Ask for a Bigger Marketing Budget
  1. Identify Why You Need a Marketing Budget Increase. ...
  2. Figure Out If You Can Justify Your Marketing Budget. ...
  3. Consider the Decision Maker's Position and Pain Points. ...
  4. That Budget Must Impact the Bottom Line. ...
  5. KPIs You Must Have to Prove Marketing ROI.
Jan 29, 2019

How much of your income should you spend on marketing? ›

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you're doing less than $5 million a year in sales and your net profit margin – after all expenses – is in the 10 percent to 12 percent range.


1. How Much I Make as a Marketing Coordinator - SALARY REVEAL
(Coralie Anne)
2. The Truth About Digital Marketing Salaries
(Business Consort - The Digital & Social Media Academy)
3. Is Digital Marketer A Good Career? (Digital Marketing Salary)
(Shane Hummus)
4. 💰 Make $30,000 A Day Doing This#money #courses #income #careers #marketing #artists #educators
5. How To Get Into Digital Marketing (And Earn A Full-Time Income With It)
(John Crestani)
6. Salary & Earning After Doing Digital Marketing Course Ft. @IntellectualIndies
(Satish K Videos)


Top Articles
Latest Posts
Article information

Author: Maia Crooks Jr

Last Updated: 04/20/2023

Views: 5961

Rating: 4.2 / 5 (63 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Maia Crooks Jr

Birthday: 1997-09-21

Address: 93119 Joseph Street, Peggyfurt, NC 11582

Phone: +2983088926881

Job: Principal Design Liaison

Hobby: Web surfing, Skiing, role-playing games, Sketching, Polo, Sewing, Genealogy

Introduction: My name is Maia Crooks Jr, I am a homely, joyous, shiny, successful, hilarious, thoughtful, joyous person who loves writing and wants to share my knowledge and understanding with you.